It's co-directed by Slipknot's M. Shawn Crahan and renowned photographer/director P.R. Brown and stars frontman Corey Taylor and Malcolm McDowell. I don't know what the hell is going on, but I'm sure it's supposed to be sort of vague and open to interpretation. I can say I think this is probably the best song Slipknot has ever recorded.
Vocalist Corey Taylor said about the song, "This is the slow one. It's another personal one. Again, not naming names, it's about someone who helped me through a lot and I thought she felt the same way that I did and then she really let me down. At the same time, it was good that she did, because it was that final push to me figuring out myself. The lyrics are pretty self-explanatory."
Check out the video for yourself: